I'd say a website is your most important asset, nobody can take this away from you overnight. Social accounts on all platforms can be removed far too easily and often through no fault of your own. Facebook Groups are still very popular for photographers, Facebook Pages are very hard to grow. I'm too old (43) to care much about TikTok, but maybe I'll look at it one day. YouTube is very popular for photographers if you can create video content. Instagram is still very popular, my sister manages our
RFShooters Instagram account as I'm terrible at posting regularly.