I remember several years back when HDR was all the rage and I got some program that would generate them, but I never liked that way-too-over-processed look. All I wanted to do was balance brights and darks, not add some painterly look to the final photo! But then when I discovered the Photo -> Photo Merge -> HDR menu item in Lightroom, I finally found a way to create natural-looking HDR images. I'm sure all the other RAW processing programs have this ability, but I'm sure glad it showed up in Lightroom. Now I regularly take a series of 5 bracketed shots about 1/2- to 2/3-stop apart because it's so easy to merge them this way, ex. interior photos with windows, landscapes with bright sky and shadows in the same scene, etc.